"Do you take my insurance?"
It is often the first question, and on many practice sites the answer is "call us". A patient comparing a few offices in the evening, when nobody answers the phone, moves on to the one that lists its plans.
Industries · Dentists
Dental websites that sort toothaches from checkups
Someone with a toothache wants your number and a way in today, and someone due for a cleaning wants to know whether you take their insurance. Your site helps you sort toothaches from checkups on the first screen, and the visit request arrives with the reason and the plan already in it.
Where it goes wrong today
A toothache in the same inbox as a cleaning
A cracked tooth or a swollen jaw needs a call back today. A six-month checkup can wait for Tuesday. A single contact form puts both in one line, and the urgent one can sit there until morning.
No faces, and no idea what the first visit is like
Nervous patients want to know who will treat them, what happens at the first visit and when they will hear the cost. A stock photo of a smiling model answers none of that. The dentists by name, and a page that walks through the first visit, do.
What your site does
A visit request that puts pain first
The first question is why they are coming: pain or a broken tooth, a checkup and cleaning, a new patient exam, or a consult for something like implants or aligners. Pain puts your phone number first, with your note on emergency hours. Everyone else picks their plan from the insurance you accept, or no insurance, says whether they are new or returning and picks the days and times that suit them. The request asks only what your front desk needs to call back. Health history stays in your patient forms.
How a customer uses it
- Choose the reason: pain or a broken tooth, checkup and cleaning, new patient exam, or a consult.
- Pain: call in one tap and read your note on emergency hours.
- Everyone else: pick their plan from the insurance you accept, or no insurance, and say new or returning.
- Pick the days and times that work, and send. Your front desk calls back to book.
What your site can include
- Separate paths for pain and for routine visits, with one-tap calling
- The insurance plans you accept, and what you offer patients without insurance
- Dentists and hygienists with photos, names and what each one does
- A first visit page: what happens, how long it takes, when they hear the cost
- Fees or starting prices for common treatments, if you want them shown
- A page for each service, with kids' dentistry and implants on their own pages
- A link to your online patient forms or booking system, if you use one
- Google Maps and the SEO basics, on your own domain with SSL
We agree what goes into your site on the 15 minute call, and the fixed price covers all of it.
Questions owners ask
Does HIPAA apply to the appointment request form?
If your practice is covered by HIPAA, treat every request as patient information. The form asks only what the front desk needs to call back, and any outside service that receives or stores those messages for you is a business associate, which HHS says needs a business associate agreement with you. Health history and insurance cards stay in your patient forms system, and we go through where the form's messages go with you before launch.
What can a dental website say about results?
The ADA Code of Ethics says no dentist may advertise in a way that is false or misleading, and that includes creating unjustified expectations about results or claiming to be better than other dentists without proof. It also asks general dentists who list services like implants to say they are general dentists. We write in plain facts, and you approve every line.
Can we show before and after photos?
Yes, with the patient's written permission for each photo, and often a close-up of the teeth is enough. We use only your real cases, never stock pictures.
What does a dental practice website cost?
A fixed price, agreed on a 15 minute call before any work starts. You pay once and the site is yours, on your own domain with SSL. The first version is free, on your phone in 2 days, and if it is not for you, you owe nothing. Get your free preview.
Have you built a site for a dentist?
Not for a dental practice, and we have no US clients so far. Our clients are in Lithuania and Sweden, in trades from law to excavation, and every live site is on our work page. Robertas, who runs builtlit, is in the Chicago area until November 18, 2026 and happy to meet you at the practice.
See your own site first.
We build the first version free, in 2 days. You click around it, then decide. If it is not for you, you owe nothing.