20% of the grade
Getting calls
A tap-to-call phone link, a quote or contact form on the home page or your contact page, and a link to your Google listing or reviews.
Free website grader
Is your website bringing in calls?
Type your address. We open your site the way a customer's phone does, run Google's own speed test, and tell you in plain English what keeps it from bringing in more calls.
- Loads at all
- Fits a phone
- Google speed test
- Tap-to-call
- Quote form
- Google basics
- HTTPS
Checking your site
0:00 elapsed · usually 20 to 50 seconds
- Opening your site
- Checking HTTPS and the phone layout
- Looking for tap-to-call, a quote form and your Google listing
- Running Google's speed test on an emulated phone
- Writing your report
Google's test loads your page on an emulated phone over a slowed-down connection. That is the slow part.
Want us to fix these?
We build the first version free.
You click through it on your phone, then you decide. We are in the Chicago area until November 18 and happy to meet in person.
What the report checks and why.
First we check that the site loads at all. A domain that leads nowhere, a parked or "Coming Soon" page, or an address that goes to Facebook is reported first, because nothing else matters until that is fixed. Then seven areas, each scored from 0 to 100:
15% of the grade
Phone fit
Whether the page is set up for phone screens, how long the main content takes to show on a phone, and whether the layout jumps while it loads. Google measures the timings; we compare them with Google's own targets.
25% of the grade
Speed
Google's Lighthouse speed score on an emulated phone, the time until anything shows, and how long the page is frozen while it loads.
20% of the grade
Google search
Google's own search check, averaged with ours: the page title, the search description, local business data, one main heading and the link preview.
10% of the grade
Trust and security
HTTPS, insecure files on a secure page, and how old the year in your footer is.
5% each
Accessibility and best practices
Google's Lighthouse scores, with the page language, image descriptions and the browser tab icon as examples you can act on.
How the scores work
90+ good50 to 89 needs work0 to 49 poor
The overall score weighs the seven areas as shown above. We only read the public page, the way a browser does. Nothing on your site is changed, and you can check any address, including a competitor's.