47 models and a payment calculator for a dealer with no website

Alytaus Keturračiai is an ATV and motorcycle dealer in Alytus, at Naujoji g. 122: sales, rental, service, parts, apparel and financing. It had Facebook and TikTok accounts with followers, and no website. The importers have their own sites, but those show neither the dealer's prices nor what is standing in the showroom in Alytus today. A person buying an ATV rarely pays all at once. They work out a monthly payment, compare two or three models, and want to know whether their old machine counts as a trade-in. Without a website all of those questions go through the phone, usually during working hours, when the staff are busy with customers in the showroom. The other half of the business is weekend rental and service, both tied to specific dates. People plan those in the evening, the dealer answers in the morning, and some of them go to a competitor in the same town in between. And the catalog can't have mistakes, because buyers compare it with the importer's site. One wrong power figure or driver's license category costs trust in the whole catalog.

• A catalog from the importers, checked twice. Prices and specifications came from the official importer and manufacturer sites, and every line was checked at the source. Before launch an independent review still found 14 errors: wrong power figures, wrong driver's license categories and a model that is no longer sold. All of them were fixed before the site opened.
• A payment calculator instead of “from” prices. The down payment, a term from 12 to 60 months and the value of a trade-in recalculate the whole catalog live, and each model page has a table with every term and how much extra you pay in total. The rate is a sample, and the site says so next to every figure until the dealer confirms his financing terms.
• A rental calendar and service booking. Two forms that answer the question “when”: for rental you pick days based on how many units are free, and for service you pick the job and a half-hour slot. Both send the dealer an email and save the request in the admin panel, so none of them get lost.
• Apparel from photos of shelves and price tags. The client sent 97 photos of his shelves and labels. We read 101 products off them and listed 96 with sizes, brands and the makers' official photos, cut to the same square studio frame, so the section looks like a store and not a pile of photos.
• Plain HTML where visitors read. The public pages are plain HTML without a JavaScript framework, with fonts served from the site itself, and on a phone the tables turn into cards.
• Built for the phone, where most of this audience arrives from Facebook and TikTok. Two buttons stay on screen at the bottom: call, and the machines. Before launch a separate audit checked every tap target, and 18 that were too small were enlarged to 40 pixels.
• Brands chosen by the client, not by guesswork. The first version had CFMOTO ATVs taken from an importer's site. The client wrote back that he doesn't and can't sell them: for ATVs he is a GOES dealer. Those models came off the same evening and their addresses were redirected. Three days later he sent his full model list, and the catalog went from 9 models to 47.
• An admin panel where the dealer changes prices, sets each model to in the showroom or on order, hides models, edits apparel and its prices, sets rental and service prices, and switches off the sample-data banner. Every request from the forms shows up there too. New models with their specifications we add ourselves.

• September 23, 2026: the dealer sent an inquiry through a built.lt Facebook ad. The reason was simple: no website.
• September 24: the first call, the next day. Instead of a proposal in words, we built a demo with 15 models, real importer prices, the calculator and the rental calendar.
• September 29: agreed by phone. Then a few weeks of waiting, partly on the domain: the client wanted a wider name than “keturračiai” (ATVs), because he sells other machines too.
• October 12: the domain alytausketuraciai.com was connected, and the same evening the demo became the real site, with the admin panel and working forms. It stayed closed to Google, because the prices were still samples.
• October 13: the public pages were rewritten as plain HTML. The independent review found the 14 catalog errors, and all were fixed. A phone audit across 27 pages found 18 tap targets that were too small, and all were enlarged.
• October 17: the client texted that the rest of the products needed to go up too. The apparel section was built from his shelf photos, and two days later it held 96 items with sizes, read off the labels.
• October 18: launched and opened to Google. The forms were switched to the dealer's email, sample rental and service prices were hidden, the block on search engines came off, Search Console got the sitemap, and the client received a summary email with access to the admin panel.
• October 19: the client sent the model list for all his brands: GOES, Linhai, QJMOTOR, GBB, CFMOTO and Rieju. The catalog was filled within a day, checked by two independent reviewers and published the same evening.

The site is live at alytausketuraciai.com, in Lithuanian. On October 20, 2026 it had 47 models with prices and the calculator, rental, service, 96 apparel items, 4 advice articles with sources, and 66 pages in the sitemap. The dealer has kept adding since: by November 3, 2026 the site also listed mini excavators and trailers. The day before the site opened to Google, when only the client had the link, three real inquiries came through its forms: one about servicing, one about tires and one about buying an ATV on financing. That is not a statistic. It is three emails that arrived on October 17, 2026 in our info@built.lt inbox, where the forms still sent at the time, and that we passed to the dealer the same morning. What is still a sample, and why the site says so out loud: the financing rate, the rental terms and the service prices are waiting for the dealer to confirm them, so a bar at the top says so on every page, and rental and service prices aren't shown yet. When the client enters them in the admin panel, the bar goes away by itself. Some models have no price, and there the site says the price will be given by phone, not a made-up number.

• Open alytausketuraciai.com and look through the models: each one shows a price or a note that the price will be given by phone.
• Open any model and move the calculator's down payment or term. The monthly payment should recalculate at once, with a table of every term and the total extra cost below it.
• Open alytausketuraciai.com/sitemap.xml and count the addresses. On October 20, 2026 there were 66, and the number has grown since.
• Look at the bar at the top. While it says the financing rate and rental terms are samples, the dealer hasn't entered his real ones yet. When the bar is gone, he has.
• The three inquiries from October 17 can't be checked from outside: they are emails in our inbox and the dealer's. That is why we give only their number and the date, not conclusions about traffic.

• Don't trust importer data without checking it. A catalog copied from an importer's site looks right, but the independent review found 14 errors: a model no longer sold, features that don't exist, and the wrong license category for more powerful models. Check every number at the source, then once more with a second pair of eyes, because the buyer will compare.
• Before you list a brand, ask whether the dealer really sells it. A competing brand's ATVs on a dealer's site are a problem with his supplier, not a detail. “Which brands and models do you actually have” has to be the first question, before the demo.
• A calculator answers the question people don't dare ask on the phone. “How much is that per month with my down payment” is the real question, and a “from” price doesn't answer it. A live calculator with a table for every term lets people decide in the evening instead of calling during work hours. Mark a sample rate as a sample until you have the real one.
• Sample data has to be labeled, not hidden. When some prices aren't confirmed yet, the site can still work if it says so out loud: a bar at the top, and “price by phone” instead of a guess. A buyer forgives a missing price, not a made-up one.

We don't publish traffic or rankings. Search Console was connected on October 18, 2026 under our account and the sitemap was submitted without errors, but on October 20, 2026 the site had been open to Google for two days, so there was no data to show. If numbers ever appear here, it will be with the client's consent and with their source named.