A terrace builder's website built around finished jobs

The quality of their work was their best argument, but it only existed in phone photos and Facebook posts that slide out of sight within a week. Without a website it was hard to show how much they had built, and even harder to get inquiries in the off season, when people plan next year's terrace and compare builders in the evening at home. There was a second problem too: a builder finishes new jobs every week, and a gallery nobody updates looks, six months later, like the business has stopped.

We agreed at the start to build the site around the gallery, not around a list of services. Every finished project is its own page, not a photo in a slider.

• A gallery you can filter by type: terraces, saunas and canopies. Visitors find the kind of job they want in a few seconds and see it was not a one-off.
• A page for each project with a short spec table: material, area in square meters, how many days it took, the year and the place. It answers the question people don't like to ask on the phone: do you do jobs my size, and how long do they take.
• Each service has its own section with what it includes, so people know before they call whether they are in the right place.
• Phone and WhatsApp on every page. In construction the conversation often starts with a photo sent by message, so the site points there instead of to a contact form.
• Every project page has its own address, so it can turn up in search and be sent as a link in a text.
• The home page takes its idea from the trade itself: tree rings, which is how a tree's years are counted. The name 30 Rievių means thirty rings.

The site is live at 30rieviu.lt. When they finish a job, they email us the photos and we turn them into a new project page. That is part of the monthly care plan, not a separate order, so nobody on the crew has to learn a website editor after a day on site. Later they also got their own admin section, where they can add and change projects themselves when they don't want to wait for us. Hosting, upkeep, updates and new work on the site are all covered by the monthly plan.

• In a trade business the gallery is the website. If your past jobs are the last item in the menu, the site is built backwards.
• Put numbers next to every job: material, size, time, year. A photo without them looks nice but doesn't tell a future customer if you do jobs like theirs.
• Give people the channel they already use. For builders that is often a text with a photo, not a form.

We don't publish search rankings or traffic numbers. We don't have access to the client's Google Search Console, and we don't make numbers up. You can open the live site and look at the gallery yourself.