Dog Grooming Websites: Prices, Booking, Vaccines

A dog grooming website should show your services with prices people can see, take booking requests that already include the breed, size and coat condition, and state your vaccination requirements in plain words before anyone books. Those three things save you the same text conversation with every new client.

Services and prices people can see

List what you actually do

Full groom: bath, haircut, nails, ears
Bath and brush, or bath and tidy
Puppy introduction visits
Nail trims, walk-in or by appointment
De-shedding, de-matting, hand stripping
Teeth brushing and other add-ons, only the ones you offer
Cats, if you groom them
Mobile grooming, if you have a van, with the area it covers

For each service, say what's included and roughly how long the dog will be with you.

Prices by size, breed or coat

Grooming prices depend on the dog, so a single number for "full groom" doesn't work. Show prices the way you actually set them:

By size: small, medium, large and extra large, with the weight range for each
By coat or breed group, if that's how you price: doodles and other high-maintenance coats, double coats, short coats
As starting prices, with the things that change the final price written out: matting, coat length, behavior, time since the last groom

An owner who reads a starting price with a clear note about matting knows what to expect at pickup. One who saw a single low number may not.

Write down your matting policy

If a badly matted coat has to be shaved short for the dog's comfort, say so on the services page, along with whether it costs more. Owners who read it before booking aren't caught off guard when they see their dog.

Match your Google profile

Google lets many businesses list services with descriptions and prices on their Business Profile. Its help page on managing services explains how to add suggested or custom services with details like price and description. Keep that list the same as your website, so someone who checks both sees one set of prices.

A booking request with breed and size

New clients need more questions than returning ones, and a form handles them better than a text thread.

What to ask

Owner's name and phone number
Dog's name, breed or mix, weight and age
Coat condition: brushed regularly, some tangles, or matted
When the dog was last groomed
The service they want, and a preferred day and time
Temperament: nervous with dryers, doesn't like feet touched, has nipped at a groomer before
Health notes: senior, seizures, skin problems, recent surgery
A recent photo of the dog, and one of a haircut they like
A photo of the vaccination record

The photo of the dog as it looks today tells you more about the coat than any checkbox. The photo of a haircut they like starts the right conversation about length.

New clients and returning clients

Returning clients already gave you all of this once. For them, a short form or a link to your booking app is enough: the dog's name, the service and a time. Keep the long form for first visits, and if a first visit takes longer at your shop while you get to know the dog, say so on the page.

If you already use booking software

Keep it. Link every service on your site to your booking page, so returning clients book in one tap. Use the request form for the cases the software doesn't handle well, like new dogs who need a temperament check first.

Google also works with booking providers. Its page on setting up bookings through a provider explains that you can find providers available in your country through Reserve with Google, or add your own booking link to your Business Profile. Either way, the button on Google and the button on your site should lead to the same place.

Vaccination requirements, stated by you

Your vaccine rules belong on the site, written by you, in one place, before anyone books.

Which vaccines you require, by name
What proof you accept: a record from the vet, a certificate, or a photo of either
How current it has to be, and what happens if it has expired
Puppies: the youngest age you groom, and which shots they need first
What happens if proof is missing: the appointment is moved, not started

Base the list on your own policy, your vet's advice and any rules that apply where you operate, not on another shop's website. Then use the same wording on the booking form, in the confirmation message and at the front desk, so nobody hears a different rule at drop-off.

The rest of your policies

Drop-off and pick-up times, and whether you call or text when the dog is ready
Cancellations, late arrivals and no-shows
Dogs that bite: whether you use a muzzle, or refer them elsewhere
Senior dogs and dogs with health problems
For mobile groomers: where the van parks, and whether you need power or water from the house

Photos of real dogs and your space

Before and after, with the owner's permission, sorted by breed or coat type
Your shop: the tub, the tables, the drying area and where dogs wait
For mobile grooming: the inside of the van

Owners want to see where their dog will spend the morning. Stock photos of show dogs don't answer that.

Ask before you post a client's dog. Some owners love seeing their dog online and some would rather not, so a checkbox on the booking form asking permission to share photos settles it once.

Reviews

A review that mentions a nervous dog coming home calm speaks straight to what new clients worry about. Link to your Google profile from the site, and ask regular clients for reviews. Our guide to getting more Google reviews covers how to ask without breaking the rules.

For what we build for groomers, boarding and daycare, see websites for pet care. To see how your current site does on a phone, run our free website checker.

See your shop on a real site

We build the first version of your website free, in 2 days, with your services and prices, your vaccine rules and a booking request that arrives with the breed, the size and the photos. You click around it, then decide. If it isn't for you, you owe nothing. Get your free preview.