What an electrician website needs

An electrician's website needs to show your license where people look for it, keep emergency calls apart from planned work, and give your bigger jobs, like panel upgrades and EV chargers, their own pages with request forms that collect photos of the panel. Those three things decide whether a homeowner calls you or keeps scrolling.

Your license, with the details

Homeowners know electrical work is licensed work. The Bureau of Labor Statistics notes that most states require electricians to pass a test and be licensed, with tests that cover the National Electrical Code and state and local electrical codes. Requirements vary by state, so list exactly what you hold and who issued it.

On the site:

• License numbers and the agency that issued each one, in the footer of every page and again on your About page
• Your license level, if your state uses levels such as journeyman and master
• Insurance: liability, and workers' compensation if you have employees, with a certificate on request
• Permits: say that you pull permits and schedule inspections for the work that needs them. Homeowners who plan to sell someday care about this.
• Residential, commercial or both

Write only what you hold. A homeowner who looks up your number and finds nothing won't call.

Emergencies and scheduled work, kept apart

A dead circuit at 9 p.m. and a kitchen remodel are different calls. Treat them differently on the site.

Emergency calls

• A short list of what you treat as urgent: power out in part of the house, a breaker that trips again as soon as it's reset, a buzzing or hot panel, storm damage to the meter or the service mast
• Tap-to-call, not a form. Someone with half the house dark wants to talk to a person.
• Your real hours: whether you take calls at night and on weekends, and whether after-hours calls cost more. Say "24/7" only if someone really answers at 3 a.m.
• Two safety lines: if they smell burning or see smoke, call 911 first. If a power line is down, stay away from it and call the utility.

Plumbers and HVAC companies face the same split between urgent and planned calls. Our HVAC and plumbing must-haves covers it from their side, and most of it applies to you.

Scheduled work

Everything else goes through a request form:

• The job, picked from a short list: panel upgrade, EV charger, new circuits or outlets, lighting, ceiling fans, generator hookup, remodel wiring, an inspection before a home sale
• Address or ZIP code
• When they'd like it done
• Photos, more on that below

A page for panel upgrades

A panel upgrade is a big decision for a homeowner, and people search for it by name. Give it its own page.

Why people call

Write the reasons in the words homeowners use:

• "The breakers keep tripping"
• "We're adding central air, a hot tub or an EV charger"
• "The home inspector flagged our panel"
• "We still have a fuse box"
• "We're finishing the basement"

How the job goes

List the steps you actually follow: a visit to check the panel and the service, a written quote, the permit, coordination with the utility if the service has to be disconnected, the install, and the inspection. Say how long the power is usually off on your jobs, so people can plan their day around it.

What to ask for

• A photo of the panel with the door open, so you can see the breakers and the label
• A photo of the electric meter outside
• What they're adding, if anything
• Roughly how old the house is

With those two photos you can often tell whether you're looking at a simple swap or a bigger service upgrade before you drive out.

A page for EV chargers

EV charger installs bring their own customers and their own questions, so they get their own page too.

The Department of Energy's page on charging electric vehicles at home explains that Level 2 charging uses 240 V equipment, that some homes may not have enough electrical capacity for it, that a qualified electrician can add circuits to provide that capacity, and that permits may be required by local building and permitting authorities. That's the conversation you have on every EV job, so put it on the page in your own words:

• You check the panel first, so the customer knows early whether a panel upgrade is part of the job
• You pull the permit, where one is needed
• You supply the charger, or install one they already bought, whichever you do
• Garage or driveway, indoor or outdoor mounting

The request form should ask for the car, whether they already have a charger and which one, where they park, and photos of the panel and of the spot where the charger would go. A photo that shows both, or a rough distance between them, lets you think about the wire run before the visit.

The same DOE page notes that state and utility incentives may be available. If your local utility runs a rebate program, link to the utility's own page instead of quoting amounts on your site. Those programs change, and an old number on your page is the one customers will hold you to.

Other service pages

Give a short page to each kind of work you want more of: generators, lighting, remodel wiring, commercial work. When each service has its own page, someone who searched for that service lands on the right one. Here's more on service pages versus a one-page website.

Photos electricians should take

Most customers can't judge wiring, but they can see neat work. Take photos of:

• Finished panels with every breaker labeled
• Before and after of a messy panel you replaced
• Recessed lighting and fixtures, finished and switched on
• Chargers installed with clean, straight conduit runs

Skip stock photos of a model holding a screwdriver near an outlet.

Check your own site

Open your site on your phone and try three things: find your license number, call you in one tap, and request an EV charger install with a photo. Our free website checker also runs Google's own mobile speed test on your site. For what we build for trades, see websites for contractors.

See it on your own business

We build the first version of your website free, in 2 days, with your license details, your service pages and a request form that takes panel photos. You click around it, then decide. If it isn't for you, you owe nothing. Get your free preview.