Getting found on Google
Google Business Profile, Maps, reviews and the local basics that decide who shows up.
6 min read
How to claim your Bing Places and Apple Maps listings
Claim your free listings on Bing Places and on Apple Maps, where Business Connect is now part of Apple Business. Why they matter, and the steps for each.
6 min read
Town pages for service areas: when they help and when they hurt
Town pages help when each one shows real jobs and details from that town. Copy-paste pages with the name swapped are what Google calls doorway abuse.
6 min read
Which photos to add to your Google Business Profile
Which photos to put on your Google Business Profile, how many of each kind, how often to add new ones, and the size and quality rules Google sets.
6 min read
How to respond to a negative Google review
Reply to a bad Google review in a few calm sentences. What to say, what never to put in a reply, which reviews Google removes, and how to report one.
6 min read
Name, address and phone: how to keep them the same everywhere
Google builds your listing from your profile, your website and other sources. How to pick one version, fix old listings and clean up duplicate profiles.
6 min read
How to choose your Google Business Profile categories
Pick one primary category that says what your business is, then add only the few you really need. Google's own rules, with examples by trade and type.
5 min read
Google Business Profile vs. website: what each one does
Your Google Business Profile gets you found on Maps. Your website is where people decide to hire you. What each one does, and how to connect them.
5 min read
How long local SEO takes, and why nobody can promise a date
Some fixes show on Google in minutes, some take weeks, and some take months. What moves fast, what is slow, and why nobody can honestly promise you a date.
5 min read
How to get more Google reviews, within the rules
Ask every customer, right when the job is done, with a direct review link. What Google and the FTC allow, what they forbid, and a routine that works.
5 min read
LocalBusiness schema markup: what it can and can't do
LocalBusiness structured data tells Google your business type, address, phone and hours in a format it reads directly. What it does and what it can't do.
5 min read
A local SEO checklist you can finish in one afternoon
An ordered local SEO checklist for owners: your Google profile first, then your website, then other listings and reviews. Plain steps for one afternoon.
5 min read
Service-area businesses on Google Maps: hide the address, set the area
If you work at customers' homes, Google wants your address hidden and up to 20 service areas set. Who qualifies, how to set it up, and what customers see.
5 min read
How to show up in “near me” searches
Google ranks local results on relevance, distance and prominence. What each means for a plumber, contractor, shop or restaurant, and what to do.
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