Do You Need a Website If You Have a Facebook Page?

Yes, for almost every local business. A Facebook Page is a good extra for talking to people who already follow you, but it can't do a website's job: about three in ten U.S. adults don't use Facebook, strangers often get a sign-in prompt over your page, and you don't control how the page looks, what it shows first or what Google does with it.

That doesn't mean you should drop Facebook. Keep it, and give it a website to send people to.

What a Facebook Page is good at

Facebook is great for the people who already know you:

regulars who want today's special, this week's hours or the new menu item
neighbors in local groups asking for a plumber or an electrician they can trust
photos of jobs you finished this week, posted from the truck
events, sales and short updates
messages from people who'd rather type than call

For a restaurant, a bakery or a shop with regulars, that's real value. For a contractor, a busy page with recent jobs shows you're active. None of that goes away when you add a website.

Where a Facebook Page falls short

Not everyone is on Facebook

According to Pew Research Center, 70% of U.S. adults say they ever use Facebook (survey run January 30 to June 18, 2026). That's a lot of people, and it also means about three in ten adults don't use it at all. Among adults 65 and older, the share who use Facebook is 59%. If a lot of your customers are older homeowners, a Facebook-only presence misses a bigger share of them.

Open your own Facebook Page on your phone in a private browser tab, where you're not logged in. That's what a new customer sees after tapping your link from a flyer, a truck wrap or a Google result. They often get a prompt to log in or sign up, and that's the moment some of them give up and look for someone else.

Your posts bury your basics

A Page shows your newest posts first, apart from one you pin. The things a new customer needs (what you do, where you work, how to get a quote, your hours) get pushed down by last week's photo and the holiday greeting from the week before. A website puts the basics on the first screen every time, in the order you choose.

You're renting the space

Facebook decides the layout, the features and the rules, and it can change any of them. If your account gets locked or hacked, your only page goes with it. A website on your own domain stays up no matter what happens to a social media account, and the address on your truck keeps working.

It's not your address on Google

Your Facebook Page can show up in Google, but the address is facebook.com, not your business name. Google's Business Profile has a field for your website and is designed to send people to it, and to your social media and booking links (Google Business Profile Help). A Facebook link in that field sends people from Google to the same login prompt.

When someone enters a Facebook address into our website checker, it tells them plainly that it's a Facebook page, not a website, and explains why: visitors who aren't logged in can get a sign-in prompt, and the page can't carry your own domain name or a quote form you control.

Quotes get lost in Messenger

Messenger is fine for a quick question. For a quote, you need the address, the type of job and a few photos, and you need them in one place you can find again next week. A quote form on a website collects the same details every time and sends them to your email or phone right away.

Who can get by on Facebook for now

Being honest about it, some businesses can wait:

a brand-new business still testing whether there's demand
a home baker taking orders from friends and friends of friends
a food truck whose main job online is posting today's location

Once you start getting customers from people who don't know you, that's the point where a website starts to matter, because those are exactly the people who check you out before they call.

What a basic website needs to do

You don't need a big site. You need one that does a few things well:

A first screen that says what you do, where, and how to reach you, with a phone number you can tap.
Your services or menu, written as text. For a restaurant, a menu people can read on a phone, not a blurry photo of the paper one. We cover this in more detail on our page about websites for restaurants.
A quote, booking or contact form that reaches you right away.
Photos of your real work, your real food or your real shop.
A link to your Google reviews and a link to your Facebook Page.
Fast on a phone, because that's where people open your link from a flyer, a text or a Google result.

Keep both, and connect them

Put your website address in your Facebook Page's About section and in your Google Business Profile's website field.
Keep posting on Facebook, and link to your website when a post is about something a new customer would want: a service, the menu, a booking page, a quote form.
Link to your Facebook Page from your website so people can see what you're up to this week.

Your Facebook followers and your website visitors are partly different people. The website catches the ones Facebook doesn't, and Facebook keeps the regulars coming back. The website and your Google profile are a separate pair, and how they fit together is in Google Business Profile vs. website.

If you're running on Facebook alone right now, a free preview is an easy way to see what a website would add. After a 15 minute call about what you do, we build the first version of your site free in 2 days, using your own photos and your own words. You click around it on your phone, then decide, and if it's not for you, you owe nothing. Get your free preview.