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<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>builtlit blog</title><link>https://builtlit.com/blog</link><atom:link href="https://builtlit.com/blog/rss.xml" rel="self" type="application/rss+xml"/><description>Websites that bring in calls: plain answers for owners of local service businesses in the US.</description><language>en-us</language><item><title>How to claim your Bing Places and Apple Maps listings</title><link>https://builtlit.com/blog/bing-places-and-apple-business-connect</link><guid>https://builtlit.com/blog/bing-places-and-apple-business-connect</guid><pubDate>Wed, 21 Oct 2026 12:00:00 GMT</pubDate><description>Claim your free listings on Bing Places and on Apple Maps, where Business Connect is now part of Apple Business. Why they matter, and the steps for each.</description></item><item><title>Why your business email should be on your own domain</title><link>https://builtlit.com/blog/business-email-on-your-own-domain</link><guid>https://builtlit.com/blog/business-email-on-your-own-domain</guid><pubDate>Wed, 21 Oct 2026 12:00:00 GMT</pubDate><description>Why office@yourbusiness.com beats a Gmail address, which email service to pick, who should own the account, and the SPF, DKIM and DMARC records to add.</description></item><item><title>Town pages for service areas: when they help and when they hurt</title><link>https://builtlit.com/blog/city-pages-for-service-areas</link><guid>https://builtlit.com/blog/city-pages-for-service-areas</guid><pubDate>Wed, 21 Oct 2026 12:00:00 GMT</pubDate><description>Town pages help when each one shows real jobs and details from that town. Copy-paste pages with the name swapped are what Google calls doorway abuse.</description></item><item><title>What a fence or deck company website needs</title><link>https://builtlit.com/blog/fence-and-deck-company-website</link><guid>https://builtlit.com/blog/fence-and-deck-company-website</guid><pubDate>Wed, 21 Oct 2026 12:00:00 GMT</pubDate><description>What a fence or deck builder's site needs: photos sorted by material, a quote form that asks for footage and gates, permit and HOA notes, towns, seasons.</description></item><item><title>What the first screen of a service business site needs on a phone</title><link>https://builtlit.com/blog/first-screen-of-a-service-business-website</link><guid>https://builtlit.com/blog/first-screen-of-a-service-business-website</guid><pubDate>Wed, 21 Oct 2026 12:00:00 GMT</pubDate><description>On a phone, the first screen decides whether people call. What it needs: your trade and towns, a number to tap, one quote button and proof to check.</description></item><item><title>What a garage door company website needs</title><link>https://builtlit.com/blog/garage-door-company-website</link><guid>https://builtlit.com/blog/garage-door-company-website</guid><pubDate>Wed, 21 Oct 2026 12:00:00 GMT</pubDate><description>What a garage door repair site needs: a tap-to-call path for a door that won't open, services and brands in plain text, towns, a quote form with photos.</description></item><item><title>Which photos to add to your Google Business Profile</title><link>https://builtlit.com/blog/google-business-profile-photos</link><guid>https://builtlit.com/blog/google-business-profile-photos</guid><pubDate>Wed, 21 Oct 2026 12:00:00 GMT</pubDate><description>Which photos to put on your Google Business Profile, how many of each kind, how often to add new ones, and the size and quality rules Google sets.</description></item><item><title>How to respond to a negative Google review</title><link>https://builtlit.com/blog/how-to-respond-to-negative-reviews</link><guid>https://builtlit.com/blog/how-to-respond-to-negative-reviews</guid><pubDate>Wed, 21 Oct 2026 12:00:00 GMT</pubDate><description>Reply to a bad Google review in a few calm sentences. What to say, what never to put in a reply, which reviews Google removes, and how to report one.</description></item><item><title>Online booking or a request form: which one fits your business</title><link>https://builtlit.com/blog/online-booking-or-request-form</link><guid>https://builtlit.com/blog/online-booking-or-request-form</guid><pubDate>Wed, 21 Oct 2026 12:00:00 GMT</pubDate><description>Let customers book online when a job has a set length and price. Use a request form when you need to see it first. How to choose, with trade examples.</description></item><item><title>How to show your Google reviews on your website honestly</title><link>https://builtlit.com/blog/show-google-reviews-on-your-website</link><guid>https://builtlit.com/blog/show-google-reviews-on-your-website</guid><pubDate>Wed, 21 Oct 2026 12:00:00 GMT</pubDate><description>Quote real Google reviews word for word, link to your profile, skip star markup on your own reviews, and follow the FTC rule on fake and edited reviews.</description></item><item><title>A website maintenance checklist for small business owners</title><link>https://builtlit.com/blog/website-maintenance-checklist</link><guid>https://builtlit.com/blog/website-maintenance-checklist</guid><pubDate>Wed, 21 Oct 2026 12:00:00 GMT</pubDate><description>What to check on a small business website each month, quarter and year: hours and prices, a form test, speed, updates, backups, SSL and domain renewal.</description></item><item><title>What we found checking 119 business websites around Elgin, IL</title><link>https://builtlit.com/blog/websites-around-elgin-what-we-found</link><guid>https://builtlit.com/blog/websites-around-elgin-what-we-found</guid><pubDate>Wed, 21 Oct 2026 12:00:00 GMT</pubDate><description>We checked 119 local service businesses around Elgin, Huntley and Hampshire, IL. What keeps their websites from getting calls, and how to check yours.</description></item><item><title>What to do about missed calls while you're on a job</title><link>https://builtlit.com/blog/what-to-do-about-missed-calls</link><guid>https://builtlit.com/blog/what-to-do-about-missed-calls</guid><pubDate>Wed, 21 Oct 2026 12:00:00 GMT</pubDate><description>When you can't pick up on a job: a clear voicemail, fast callbacks, a quote form, careful auto-reply texts and Google hours that match when you answer.</description></item><item><title>The about page for a local business: what to include and what to skip</title><link>https://builtlit.com/blog/about-page-for-a-local-business</link><guid>https://builtlit.com/blog/about-page-for-a-local-business</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>A local business about page: owner name and photo, licenses and insurance you can prove, years only if real, your team and trucks, and what to leave off.</description></item><item><title>What an auto repair or body shop website needs</title><link>https://builtlit.com/blog/auto-repair-shop-website</link><guid>https://builtlit.com/blog/auto-repair-shop-website</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>What a repair or body shop website needs: services in plain words, photo estimate requests, insurance work explained, hours, location and drop-off info.</description></item><item><title>What a banquet hall website needs</title><link>https://builtlit.com/blog/banquet-hall-website</link><guid>https://builtlit.com/blog/banquet-hall-website</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>What a banquet hall website needs: an inquiry with date, guest count and event type, capacity for each room setup, real photos, and dates people can see.</description></item><item><title>Name, address and phone: how to keep them the same everywhere</title><link>https://builtlit.com/blog/business-name-address-phone-consistency</link><guid>https://builtlit.com/blog/business-name-address-phone-consistency</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>Google builds your listing from your profile, your website and other sources. How to pick one version, fix old listings and clean up duplicate profiles.</description></item><item><title>What a cleaning business website needs</title><link>https://builtlit.com/blog/cleaning-business-website</link><guid>https://builtlit.com/blog/cleaning-business-website</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>What a cleaning business website needs: homes and offices on separate pages, a recurring booking request, what a clean includes, and honest trust details.</description></item><item><title>How to set up a contact form that turns into jobs</title><link>https://builtlit.com/blog/contact-form-that-gets-replies</link><guid>https://builtlit.com/blog/contact-form-that-gets-replies</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>Which fields a quote or contact form needs, why fewer is better, how photo uploads work on phones, where messages should go, and how to keep form spam out.</description></item><item><title>The contractor website checklist</title><link>https://builtlit.com/blog/contractor-website-checklist</link><guid>https://builtlit.com/blog/contractor-website-checklist</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>What a deck, fence, concrete, roofing or remodeling website has to show: your service area, license and insurance, real job photos, estimates and reviews.</description></item><item><title>Do you need a website if you have a Facebook page?</title><link>https://builtlit.com/blog/do-you-need-a-website-if-you-have-facebook</link><guid>https://builtlit.com/blog/do-you-need-a-website-if-you-have-facebook</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>A Facebook Page is a good extra, but it can't replace a website: not everyone uses Facebook, strangers hit a login prompt, and you don't control the page.</description></item><item><title>What a dog grooming website needs</title><link>https://builtlit.com/blog/dog-grooming-website</link><guid>https://builtlit.com/blog/dog-grooming-website</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>What a dog grooming website needs: prices by size or coat, a booking request with breed and temperament details, and your vaccine rules stated up front.</description></item><item><title>What an electrician website needs</title><link>https://builtlit.com/blog/electrician-website</link><guid>https://builtlit.com/blog/electrician-website</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>What an electrician website needs: your license in plain view, emergencies kept apart from scheduled work, and separate pages for panels and EV chargers.</description></item><item><title>Fix or rebuild your website: how to decide</title><link>https://builtlit.com/blog/fix-or-rebuild-your-website</link><guid>https://builtlit.com/blog/fix-or-rebuild-your-website</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>When fixing your website is enough, when rebuilding is cheaper, and how to move to a new site without losing Google rankings: keep URLs, use 301 redirects.</description></item><item><title>How to choose your Google Business Profile categories</title><link>https://builtlit.com/blog/google-business-profile-categories</link><guid>https://builtlit.com/blog/google-business-profile-categories</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>Pick one primary category that says what your business is, then add only the few you really need. Google's own rules, with examples by trade and type.</description></item><item><title>Google Business Profile vs. website: what each one does</title><link>https://builtlit.com/blog/google-business-profile-vs-website</link><guid>https://builtlit.com/blog/google-business-profile-vs-website</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>Your Google Business Profile gets you found on Maps. Your website is where people decide to hire you. What each one does, and how to connect them.</description></item><item><title>What a hair salon website needs</title><link>https://builtlit.com/blog/hair-salon-website</link><guid>https://builtlit.com/blog/hair-salon-website</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>What a hair salon site needs: a menu with prices and times, booking links that open the right service, a section for each stylist, and Google that matches.</description></item><item><title>How fast should your website load on a phone?</title><link>https://builtlit.com/blog/how-fast-should-your-website-load-on-a-phone</link><guid>https://builtlit.com/blog/how-fast-should-your-website-load-on-a-phone</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>Google's phone targets: main content in 2.5 seconds, taps answered in 200 ms, no layout jumping. And what the PageSpeed mobile score means in plain words.</description></item><item><title>How long local SEO takes, and why nobody can promise a date</title><link>https://builtlit.com/blog/how-long-does-local-seo-take</link><guid>https://builtlit.com/blog/how-long-does-local-seo-take</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>Some fixes show on Google in minutes, some take weeks, and some take months. What moves fast, what is slow, and why nobody can honestly promise you a date.</description></item><item><title>How to get more Google reviews, within the rules</title><link>https://builtlit.com/blog/how-to-get-more-google-reviews</link><guid>https://builtlit.com/blog/how-to-get-more-google-reviews</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>Ask every customer, right when the job is done, with a direct review link. What Google and the FTC allow, what they forbid, and a routine that works.</description></item><item><title>HVAC and plumbing website must-haves</title><link>https://builtlit.com/blog/hvac-and-plumbing-website-must-haves</link><guid>https://builtlit.com/blog/hvac-and-plumbing-website-must-haves</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>What an HVAC or plumbing website needs for urgent calls: tap-to-call on every page, service area by ZIP, emergency and scheduled paths, after-hours info.</description></item><item><title>Job photos that win work</title><link>https://builtlit.com/blog/job-photos-that-win-work</link><guid>https://builtlit.com/blog/job-photos-that-win-work</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>Real job photos beat stock: what to shoot for each trade, before and after pairs, captions with the town and job type, and image sizes that load fast.</description></item><item><title>What a landscaping company website needs</title><link>https://builtlit.com/blog/landscaping-company-website</link><guid>https://builtlit.com/blog/landscaping-company-website</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>What a landscaping website needs: services by season, the towns you cover, maintenance plans kept apart from one-off projects, and photos of your own work.</description></item><item><title>LocalBusiness schema markup: what it can and can't do</title><link>https://builtlit.com/blog/local-business-schema-markup</link><guid>https://builtlit.com/blog/local-business-schema-markup</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>LocalBusiness structured data tells Google your business type, address, phone and hours in a format it reads directly. What it does and what it can't do.</description></item><item><title>A local SEO checklist you can finish in one afternoon</title><link>https://builtlit.com/blog/local-seo-checklist</link><guid>https://builtlit.com/blog/local-seo-checklist</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>An ordered local SEO checklist for owners: your Google profile first, then your website, then other listings and reviews. Plain steps for one afternoon.</description></item><item><title>What a painting contractor website needs</title><link>https://builtlit.com/blog/painting-contractor-website</link><guid>https://builtlit.com/blog/painting-contractor-website</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>What a painting contractor site needs: interior and exterior pages, estimate requests with room counts and photos, a real portfolio, and lead-safe details.</description></item><item><title>Restaurant websites: menu, hours and reservations</title><link>https://builtlit.com/blog/restaurant-website-menu-and-reservations</link><guid>https://builtlit.com/blog/restaurant-website-menu-and-reservations</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>Put your menu on your site as real text with prices, keep your hours in sync with Google, and make ordering and reservation links easy to tap on a phone.</description></item><item><title>What a roofing company website needs</title><link>https://builtlit.com/blog/roofing-company-website</link><guid>https://builtlit.com/blog/roofing-company-website</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>What a roofing website needs: your license and insurance in plain view, inspection requests with photos, and a careful word on storms and insurance claims.</description></item><item><title>Service-area businesses on Google Maps: hide the address, set the area</title><link>https://builtlit.com/blog/service-area-business-google-maps</link><guid>https://builtlit.com/blog/service-area-business-google-maps</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>If you work at customers' homes, Google wants your address hidden and up to 20 service areas set. Who qualifies, how to set it up, and what customers see.</description></item><item><title>Service pages or a one-page website: which one you need</title><link>https://builtlit.com/blog/service-pages-vs-one-page-website</link><guid>https://builtlit.com/blog/service-pages-vs-one-page-website</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>A one-page site is enough when you do one main thing. Service pages help when people search for different jobs. How to tell, and what each page needs.</description></item><item><title>How to show up in “near me” searches</title><link>https://builtlit.com/blog/show-up-in-near-me-searches</link><guid>https://builtlit.com/blog/show-up-in-near-me-searches</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>Google ranks local results on relevance, distance and prominence. What each means for a plumber, contractor, shop or restaurant, and what to do.</description></item><item><title>How to set up a tap-to-call button people actually use</title><link>https://builtlit.com/blog/tap-to-call-button</link><guid>https://builtlit.com/blog/tap-to-call-button</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>Make your number a real tap-to-call link, put it top right and in a sticky bar on phones, and count taps honestly. A how-to for local service businesses.</description></item><item><title>Website accessibility for small businesses</title><link>https://builtlit.com/blog/website-accessibility-for-small-business</link><guid>https://builtlit.com/blog/website-accessibility-for-small-business</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>What website accessibility means for a local business, the checks you can run yourself (alt text, contrast, keyboard, form labels), and where WCAG fits in.</description></item><item><title>Website hosting, explained in plain words</title><link>https://builtlit.com/blog/website-hosting-explained</link><guid>https://builtlit.com/blog/website-hosting-explained</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>What website hosting is, managed vs. do-it-yourself hosting, SSL, backups and updates, and what it takes for a small business website to keep working.</description></item><item><title>What a small business website costs</title><link>https://builtlit.com/blog/what-a-small-business-website-costs</link><guid>https://builtlit.com/blog/what-a-small-business-website-costs</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>What sets the price of a small business website in the US: the work involved, the pricing models you'll be offered, and what to ask before you sign.</description></item><item><title>What to put on your homepage, and in what order</title><link>https://builtlit.com/blog/what-to-put-on-your-homepage</link><guid>https://builtlit.com/blog/what-to-put-on-your-homepage</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>The first screen on a phone needs what you do, where, and a way to call. Then services, proof, area and contact, in that order. A plan for local trades.</description></item><item><title>Who should own your domain name</title><link>https://builtlit.com/blog/who-should-own-your-domain</link><guid>https://builtlit.com/blog/who-should-own-your-domain</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>Your domain should be registered to you or your company, in an account you control. What ICANN says, how to check yours with RDAP, and how to fix it.</description></item><item><title>Why your website doesn't get calls</title><link>https://builtlit.com/blog/why-your-website-doesnt-get-calls</link><guid>https://builtlit.com/blog/why-your-website-doesnt-get-calls</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>A site that gets visits but no calls usually fails on a phone in the first few seconds. The usual causes for local trades and shops, and how to fix each.</description></item><item><title>Wix vs. Squarespace vs. a custom website</title><link>https://builtlit.com/blog/wix-vs-squarespace-vs-custom-website</link><guid>https://builtlit.com/blog/wix-vs-squarespace-vs-custom-website</guid><pubDate>Tue, 20 Oct 2026 12:00:00 GMT</pubDate><description>Wix, Squarespace or a custom site for a plumber, contractor, shop or restaurant: who maintains it, what you own, how hard it is to leave, and phone speed.</description></item></channel></rss>
